Jewellery holds a special place in Indian culture, with designs passed down generations as heirlooms. Today, jewellery retail is big business, combining tradition with technology to cater to evolving consumer demands. Some homegrown brands have carved a niche as the nation’s most-loved jewellers. From heritage family jewellers to modern retail chains, these brands have fueled the growth of organised jewellery retail in India. Here we present the top 10 jewellery retail chains that have come to define style and craftsmanship in India.
Top 10 Jewellery Brands in India: You Can Buy Best Jewellery
Joyalukkas:
Joyalukkas is a Indian multinational jewellery group that was established in 2001 following its separation from its parent company, Alukkas Group. The group was established by Joy Alukkas, who also serves as its chairman. The company is proud to be ISO-certified and has its headquarters in Thrissur, Kerala, as well as a presence in Dubai, UAE. This company has a significant presence with 130 showrooms worldwide, including 45 showrooms established globally and 85 showrooms located in India. Its jewelry items are divided into four categories: Gold jewelry, silver jewelry, diamond jewelry, platinum, and other precious metal and stone-based jewelry. Joyalukkas recorded a net profit of INR 472 crore on revenues of INR 8,066 crore in FY21.
Kalyan Jewellers:
Kalyan Jewellers is one of India’s largest jewellery companies founded in 1993 in Kerala. For the traditionalist, Kalyan offers an expansive range of gold jewelry along with bridal collections, precious stones, and Temple jewelry. Its 140+ showrooms in India and West Asia are designed to provide a welcoming, personalized experience to customers coming for special occasions like weddings.
The Candere by Kalyan Jewellers Tushi Collection (916) 22k Gold Earrings are stunning stud earrings with an ethnic touch to them. The tiny red stone affixed in the center makes these earrings look even more elegant. If you’re planning on gifting your mother something this festive season, go for these earrings.
Shubh Jewellers :
Shubh Jewellers is the jewelry retail venture of Rajesh Exports Ltd., one of India’s largest gold exporters. Launched in 2012, Shubh Jewellers showrooms house Rajesh Exports’ exquisite designs made with cutting-edge technologies. With 80+ showrooms in Karnataka and expansion plans, Shubh Jewellers aims to make premium jewelry more accessible to Indian consumers.
Jos Alukkas:
Founded in 1965 in Kerala, Jos Alukkas is now one of India’s largest jewelry retailers with a global presence. Known for its diverse regional collections, Jos Alukkas combines traditional techniques like Muthu, Kundan, and Meenakari with modern design sensibilities. The brand offers an omnichannel experience with digital services integrated across its 100+ showrooms. Jos Alukkas epitomizes how legacy jewelers can reinvent themselves.
TBZ:
Tracing its legacy back to 1864, Tribhovandas Bhimji Zaveri (TBZ) is one of India’s oldest jewelry houses. With its flagship store in Zaveri Bazaar and 40+ outlets across India, TBZ has a strong heritage in diamond jewelry. The brand continually reinvents itself, launching the Krsna designer boutique, revamping its designs, and focusing on employing technology for customization. TBZ represents how family jewelers can transition into modern retail.
Senco Gold:
Founded in 1938, Senco Gold and Diamonds is a household name in Eastern India, renowned for its creative designs and reasonable pricing. It offers traditional Indian ornaments as well as contemporary pieces catering to all occasions. Senco has brought modern innovations into its retail experience with virtual try-ons and online services. By balancing its legacy with newness, Senco caters to diverse consumer segments.
Reliance Jewels:
Part of Reliance Retail, Reliance Jewels offers contemporary fine jewelry along with traditional designs. With 100% BIS-hallmarked gold and certified diamonds, it focuses on quality assurance and transparency. Reliance Jewels leverages innovative designs, manufacturing techniques, and retail formats to attract urban, modern consumers. Its countrywide presence and customer service have enhanced trust and loyalty.
Tanishq:
Tanishq pioneered organized jewelry retailing in India by providing transparency, standardized prices, and quality assurance. From its first store in 1996, it now has 300+ outlets nationally. It has stores in all the major cities of the country, and it also serves Middle East Asia. Initially, they had strengthened their position in the South Indian market of Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana and later expanded to the rest of India. It opened 6 showrooms in UAE in a day in the year 2013. It has 107 stores across India and 30 stores in the Middle East across Qatar, Oman, UAE, and Kuwait. Tanishq balances traditions like gold coins and regional collections alongside sleek urban designs. Its sub-brands Rivaah and Aaveer have brought further segmentation. Tanishq made jewelry shopping more reliable for consumers.
PC Jeweller:
Started in 2005, PC Jeweller tapped into the huge demand for diamond jewelry among aspiring middle-class buyers. It is among the most reputable and well-known jewellery brands in India. The company was founded in 2005 in New Delhi by two brothers, Padam Chand Gupta and Balram Garg. It has 84 locations in total, spread out throughout 19 different states and 70 different cities. With 84 showrooms across India, PC Jeweller provides an astounding range of lightweight gold and diamond jewelry at reasonable prices. Its moving annual turnover of Rs.10,000 crores testifies to PC Jeweller’s success in democratizing diamond jewelry. This company is known to provide outstanding diamond pieces of jewelry at a very reasonable price to their customers. PC jewelers is a customer-centric company and meet the expectations of their customer with their exquisite creations of engagement or wedding ring.